Parul Shah is a couture brand designer based in the USA, with a deep passion for blending tradition with modern luxury. After the success of her South Indian-inspired startup brand in the U.S., she decided creating a new space dedicated exclusively premium and hand-woven fabrics. This vision gave birth to Lume, a brand built to honor artisans and bring heritage weaves into the world of luxury fashion. Through Lume, Parul is committed to support handloom textiles transforming them into finely crafted, comfortable, and elegant pieces that celebrate both artistry and sustainability.