Parul Shah is a couture brand designer based in the USA, with a deep passion for blending tradition with modern luxury.
One afternoon, museum art director Grant Klarich Johnson visited her studio. When he picked up a piece of handwoven khadi Jamdani,
He said it, “This is 18th-century quality. You cannot easily find this in the United States.”
That sentence changed everything.
Not because it was a compliment but because it was true. Here was a fabric still being made by living hands, on wooden looms in small villages, carrying a weaving tradition centuries old. And yet in the world’s largest luxury markets, it was completely invisible.
LUME was built to bridge that gap heritage textiles in luxury silhouettes, ancient technique made wearable for the world of today.
This is not just fashion. This is hundreds of years of craft, still breathing.